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Bringing Back The Competitive Edge in Online Advertising

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Recent Posts:

  • The key to success in online advertising is relevance
  • Trends in Real-Time Bidding for 2011

Recent Blog Posts

  • The key to success in online advertising is relevance
  • Trends in Real-Time Bidding for 2011

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Recent Tweets

  • We are performing some routine maintenance on some of the servers that run our public websites. We will be back online in a few minutes. about 43 days ago
  • I guess you noticed us! RT @AppNexus: @nigelgilbert Netherlands has some of the most innovation in the European market about 250 days ago
  • Google's acquisition of AdMeld has been approved by the US DoJ: http://t.co/Hd8NMtuU about 536 days ago
  • Seth Godin writes about "Moving beyond impressions", encouraging marketers to think about Perception and Interaction: http://t.co/ute3aFV4 about 548 days ago
  • We now have a separate Twitter account for our Edge Ad Server news and status updates: @edgeadserver about 550 days ago
  • Eric Picard of TRAFFIQ argues against what he calls "3rd Party Behavioral Tracking" on AdExchanger: http://t.co/U5xDCUP5 Do you agree? about 567 days ago
  • "If a consumer asked you "Why is tracking good?", what would you say?" The answers by ad technology executives: http://t.co/GDtimIGk about 568 days ago
  • How to know if your DSP is really working - an article by Ari Buchalter on iMedia Connection: http://t.co/Le9qsGzI about 571 days ago
  • IAB reports Internet Advertising Reaches A Record $15B In H1 2011; Up 23 Percent from H1 2010: http://t.co/9RDQomnY about 601 days ago
  • RT @AppNexus: Announcing the AppNexus Industry Reference wiki, a primer on online advertising industry: http://t.co/Xyhf2r2v about 611 days ago
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